Messer supplied helium to Macy's for its 2023 Thanksgiving Day parade. It is worth analysing the pricing from the parade due to the number of large balloons out at a single point in time. In 2010, Macy's parade had 15 balloons and needed 300mcf to keep all of them afloat. This year, there were ~40-50 helium balloons that are displayed during the parade and we estimate that it would need anywhere between 0.5-1mmcf to inflate all of them. Some estimates put the cost of each balloon at ~US$510k; however, this may just be for the larger balloons. Even if we conservatively assume an average of US$200k for helium per balloon, that still adds up to ~US$8-10mm for the helium balloons putting it in a cost range of US$8,000-10,000/mcf of helium.
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